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Who are we? Two leaders who can talk with your executives and your engineers.

Our founding partners bring decades of experience across technology, product, data, healthcare, design, and organizational change. That range lets us move between strategy and implementation without handing the work from one team to another.

What are our backgrounds? Michael + Liz have cross-functional and cross-industry expertise.



Michael Li — a smiling Asian man with short dark-brown hair and clear-framed glasses wearing a denim-blue collared shirt

Michael Li

Michael Li’s profile on LinkedIn
  • Over 20 years in health informatics, analytics, and AI leadership
  • Executive Chair of the Vancouver Analytics Board, 2020–2023
  • Scaled Vancouver Coastal Health’s analytics team from 25 to 150 people, and launched its AI clinical text analytics
  • Led the UBC Hospital revitalization, negotiating over $20M in capital funding and winning approval for the operating model, clinical program, and budget
  • Directed a $4M analytics portfolio across regional programs, quality, patient safety, and experience
  • Certified Health Executive (CHE), Adjunct Faculty at the University of Toronto, and a two-time recipient of the 3M Health Care Quality Team Award

Michael bridges technology, strategy, and healthcare operations — from scaling analytics across a health authority to leading major capital redevelopment and connecting data to clinical improvement and organizational decision-making.



Liz Hunt — a smiling white woman with shoulder-length blond and white hair wearing a royal-blue v-neck top

Liz Hunt

Liz Hunt’s profile on LinkedIn
  • NASA-trained aerospace engineer (yes, really), with 25 years building consumer products at scale
  • Statutory director of Smith Assembly from incorporation through B Corp certification to responsible wind-down, 2020–2023
  • Led the first coordinated redesign across the Google Maps ecosystem: 1B+ monthly users; 100+ people; ≈24 teams; and named inventor on three design patent families (granted in the United States, Canada, Australia, and Japan)
  • Shipped Starbucks’ core mobile apps at ≈14% of U.S. tender, with 10M+ active customers and 5M+ weekly transactions
  • Built and led frog’s largest technology team, ≈35 people, growing Disney’s inaugural MagicBand account past $11M
  • Completed Institute of Corporate Directors (ICD) Governance Essentials Program, and enrolled in their November 2026 Boardroom Financial Essentials course

Liz bridges systems thinking, product strategy, and creative technology — from ecosystem-scale products and consumer platforms to participatory design, venture building, and technology and stakeholder governance.

What does dual-fluency look like? The same truth, at every altitude.

Most programs lose their meaning in mistranslation between the board and build levels. We work across them, without changing the substance to suit the room, so much less gets lost along the way. What does change is the unit of concern: the decision, the operating model, or the implementation.

  • At board level

    Business case, risk analysis, decision making, and what the money buys

  • At business level

    What changes in the work, who owns it, and how the team carries it forward

  • At build level

    Architecture, implementation, code, data, and the practical trade-offs that determine what ships


See what we do

Where do we go deepest? Across four interconnected areas.

Strategy + Solution Mapping

Innovation strategy, design thinking, solution mapping, impact strategy, and commercialization — turning a fuzzy ambition into a sequence somebody can actually begin the next day.

Product, Technology, and AI

Product management, technology/AI oversight and governance, architecture, and cross-functional leadership for teams that need senior judgement in the room, not a deck.

Data + Analytics

Analytics, automation, and AI-assisted solutions — including clinical text analytics and the governance work that has to come with it.

Human Experience + Change

UX and human experience, co-creation, and change leadership, so the thing you build survives contact with the people who have to use it.

What happens next? Let us get you from “what if?” to “it works.”

Tell us what you are trying to move. We will tell you honestly whether we are the right firm for it.

Start a conversation